ENTR-8071 Instagram for Business

Prerequisites None
Instagram is one of the fastest growing social media platforms. Learn how to harness the power of Instagram for your business.

Contact Hours: 9

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Learning Outcomes
After completing this course, you will:

Know how to create a new Instagram account
Understand the different types of accounts
Know how to use hashtags and when to use them
Understand Instagram stories
Know how to design Instagram stories
Know how to create an IGTV Channel
Understand how and why to create highlights
Know how to write a powerful Instagram bio
Know how to grow an audience and Instagram rules

Topics

Creating an Instagram account
Optimizing your account
Using the right kind of photography
Brand voice
Hashtags
Instagram tools
Types of Instagram accounts
IGTV
Planning your Instagram

Activities/Resources
Create an account or refresh your current account.

Tell a story.

This class is lecture and activity based.
Evaluation
Students will confidentially evaluate this course by completing the electronic Student Evaluation of Class form distributed via email after the last class session.

Successful Completion
The instructor will evaluate the student’s skills learned using attendance, participation, feedback, testing where appropriate, and projects completed.

100 % attendance is required; 100% attendance is recommended, as no special arrangements will be made for missing class.

100% = 9 hours.

Upon successful completion, this course will appear on the student’s Macomb Community College non-credit transcript.

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088