ENTR-8055 Digital Marketing for Business

Prerequisites Basic computer skills taught in Introduction to Computers or the equivalent knowledge.
Discover how your competition is always ahead of you in search engine results. Explore other social media tools and strategies to help achieve top rankings in search engines and to create content your audience wants.

Contact Hours: 9

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Learning Outcomes
After participating in this introductory course an individual will be aware of:

Search engines and how they are used.
How to get your business listed in local search engine results.
Email Marketing
How to use Google advertising to generate results.
Lead Generation
How to set up a blog and write content for your blog.
How to create simple video and use video marketing to generate results.

Topics

Search marketing.
Local Search Results
Email Marketing
Lead Generation
Google Ads, Facebook ads, LinkedIn advertising.
Search engine optimization.

Activities/Resources

Lecture
Demonstration
Discussion

Evaluation
Students will confidentially evaluate this course by completing the Student Evaluation of Class form distributed at the last class session.

Successful Completion
The instructor will evaluate the student’s skills learned using participation, attendance, feedback, testing where appropriate, and projects completed.

100% attendance is required; 100% attendance is recommended, as no special arrangements will be made for missing class.

Upon successful completion, this class will appear on the student’s Macomb Community College non-credit transcript. Students may request a Social Media for Business certificate from the program coordinator once all required classes have been completed.

Textbook
Recommended but not required text: The New Rules of Marketing & PR, 7th Edition, Author: David Meerman Scott. ISBN: 978-1-119-65154-3

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088