ENTR-8054 Facebook for Business

Prerequisites Basic computer skills taught in Introduction to Computers or the equivalent knowledge.
Discover how to create, edit, tweak and promote a Facebook account. Using Facebook tools (including 3rd party development) build and manage business campaigns online. Also suited to people simply interested in knowing more about social networking. This course is hands on & theory. Please bring a company photo, your image, or logo. Must have an email address to verify accounts.

Contact Hours: 9

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Learning Outcomes
After completion of the course, students will be aware of:

How Facebook is used.
How to set up and edit a Facebook Fanpage.
Tips for creating Facebook ads.
The concept of measuring the Facebook campaigns.
The concept of reputation management.

Topics

Overview of Facebook for individual and company use.
How to set up and edit a Facebook Fanpage.
Tips for creating Facebook ads to gain more traction.
Measuring Facebook campaigns.
Reputation management.

Activities/Resources

Lecture.
Demonstration.
Discussion.

Evaluation
Students will confidentially evaluate this course by completing the Student Evaluation of Class form distributed at the last class session.

Successful Completion
The instructor will evaluate the student’s skill learned using attendance, participation, feedback, testing where appropriate, and projects completed. 100% attendance is required for a three-hour session to receive credit. Once successfully completed, this class will appear on the student’s Macomb Community College non-credit transcript. Students may request the Social Media for Business certificate from the program coordinator once all required classes have been completed.

Textbook
Handouts and links will be made available in class.

Recommended but not required text: Ultimate Guide to Facebook Advertising, 2nd Edition. ISBN: 978-1599-185460.

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088