Feb 06, 2023  
Workforce and Continuing Education Catalog 2022-2023 
Workforce and Continuing Education Catalog 2022-2023
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ENTR-8013A Business Plan: Your Roadmap to Success

Prerequisites None
Move your idea from a beverage napkin to a business plan and walk away ready to launch your small business. 

Contact Hours: 6

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Learning Outcomes
  • Understand how to develop an initial business plan
  • Understand how to define a customer profile and target market
  • Ability to identify competitor strengths and weaknesses
  • Understand the elements of a preliminary operating budget
  • Understand the elements of preliminary financial needs

  • Outline elements of a business plan including
    • External environmental factors
    • Description of your business
    • Products/services offered
    • Target market
    • Analysis of competition
    • Who’s on your success team
    • Staffing needs
    • Start-up costs
    • Capital equipment needs
    • Pricing strategies
    • High level operating budget
    • Feasibility of your business plan
    • Overview of financial statements
  • Resources and next steps

Students will learn through presentations, discussion, exercises, and project work as assigned.
Students will evaluate this course by completing the Student Evaluation of Class form distributed electronically at the end of the course

Successful Completion
The instructor will evaluate the student’s skills learned using attendance, participation, feedback, testing where appropriate, and projects completed.

All assignments must be completed.  Active participation is required.

Upon successful completion, this course will appear on the student’s Macomb Community College non-credit transcript.

No textbook required; course materials will be supplied

Workforce & Continuing Education - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088

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