SPCH 2110 - Persuasion

Credit Hours: 3.00

Objectives:

1. Demonstrate critical thinking by developing, listening to, analyzing and synthesizing issues, contentions, arguments and forms of support on a selected persuasive topic.
2. Select a persuasive organizational pattern, thesis, specific purpose, and full sentence outline pattern which follow the conventions of standard written language in punctuation, grammar and spelling appropriate to the topic, audience, occasion, and context.
3. Explain the communication theories associated with persuasion.
4. Prepare a skill base that builds on the objectives from Speech 1060.
   1. Choose and narrow a topic appropriately.
   2. Use appropriate resources to find information.
   3. Demonstrate critical thinking.
   4. Select an organizational pattern appropriate to the topic.
   5. Provide appropriate ethical and cited supporting material.
   6. Use language and grammar that is appropriate.
   7. Use physical behaviors that support the verbal message.

Outcome 2:
Upon completion of this course, students will be able to document and recognize persuasive appeals in printed or transcribed mass media; as well as, create critically thought‐out, persuasive appeals in original presentations in an ethical manner.

Objectives:

1. Demonstrate critical thinking by developing, listening to, analyzing and synthesizing issues, contentions, arguments and forms of support on a selected persuasive topic.
2. Select a persuasive organizational pattern, thesis, specific purpose, and full sentence outline pattern which follow the conventions of standard written language in punctuation, grammar and spelling appropriate to the topic, audience, occasion, and context.
3. Explain the communication theories associated with persuasion.
4. Prepare a skill base that builds on the objectives from Speech 1060.
   1. Choose and narrow a topic appropriately.
   2. Use appropriate resources to find information.
   3. Demonstrate critical thinking.
   4. Select an organizational pattern appropriate to the topic.
   5. Provide appropriate ethical and cited supporting material.
   6. Use language and grammar that is appropriate.
   7. Use physical behaviors that support the verbal message.

Outcome 3:
Upon completion of this course, students will be able to produce original presentations demonstrating use of persuasive organization patterns free of fallacious reasoning and manipulation.

Objectives:

1. Demonstrate critical thinking by developing, listening to, analyzing and synthesizing issues, contentions, arguments and forms of support on a selected persuasive topic.
2. Select a persuasive organizational pattern, thesis, specific purpose, and full sentence outline pattern which follow the conventions of standard written language in punctuation, grammar and spelling appropriate to the topic, audience, occasion, and context.
3. Identify and label common fallacies used in persuasion.
4. Report uses of media manipulation and persuasion.
5. Describe the tactics of propaganda.

Outcome 4:
Upon completion of this course, students will be able to present extempore persuasive symposia to friendly and hostile audiences using media aids.

Objectives:

1. Demonstrate critical thinking by developing, listening to, analyzing and synthesizing issues, contentions, arguments and forms of support on a selected persuasive topic.
2. Select a persuasive organizational pattern, thesis, specific purpose, and full sentence outline pattern which follow the conventions of standard written language in punctuation, grammar and spelling appropriate to the topic, audience, occasion, and context.
3. Identify and label common fallacies used in persuasion.
4. Report uses of media manipulation and persuasion.
5. Describe the tactics of propaganda.
6. Prepare a skill base that builds on the objectives from Speech 1060.
   1. Choose and narrow a topic appropriately.
   2. Use appropriate resources to find information.
   3. Demonstrate critical thinking.
   4. Select an organizational pattern appropriate to the topic.
   5. Provide appropriate ethical and cited supporting material.
   6. Use language and grammar that is appropriate.
   7. Use physical behaviors that support the verbal message.

• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

1. ASSESSMENTS
   1. Forming, Norming, Storming, Performing Model
   2. Formation of Cooperative Learning Groups
2. Unit One - Philosophical Underpinnings
   1. Problem: What basic principles must presenters of persuasion understand about persuasion in today’s world?
   2. Theory Base
      1. Contemporary Persuasion
         1. Ethics
         2. Research
         3. Symbols
         4. Tools for analyzing language
      2. Speaking with Confidence
      3. Critical Listening
   3. Skill Practice Assessment: Videos and Exercises
   4. Performance
      1. Introductory Speech
      2. Historical Declamation
3. Unit Two - Speaker’s Tool Box
   1. Problem: What tools and skills must persuasive public speakers use?
   2. Theory Base
      1. Audience Analysis
         1. Topic Selection
            1. General Purpose, Specific Purpose, and Central Idea
            2. Preparation Outline, Speaking Outline
         2. Forms of Support: Rational and Dramatic
      2. Delivery: Use of voice‐breathing, phonation, articulation, pronunciation
      3. Use of Verbal: language, specificity, accuracy, vividness, appropriateness
      4. Use of Nonverbal: gestures, movement, facial expressions
      5. Media Aids: auditory and visual
   3. Skill Practice Assessment: Videos and Exercises
   4. Performance
      1. Delivery Skills , Oral Skills
      2. One Point Speech
4. Unit Three - Informative Speaking
   1. Problem(s): How does a public speaker prepare a speech to explain to an audience about a policy problem that needs changing using Monroe’s Motivated Sequence?
   2. Theory Base
      1. Audience Analysis
      2. General Principles of Learning
      3. Topic Selection
      4. General Purpose, Specific Purpose, and Central Idea
      5. Preparation Outline, Speaking Outline
      6. Forms of Support‐definitions, illustrations, jokes, stories, facts, figures
      7. Delivery: Use of voice‐breathing, phonation, articulation, pronunciation
      8. Language: specificity, accuracy, vividness, appropriateness
      9. Nonverbal: gestures, movement, facial expressions
      10. Media aids: auditory and visual
      11. Research Skills
          1. Computer
          2. Books
          3. Journals
      12. Documentation (Modern Language Association - MLA)
      13. Connectives (Transitions and Signposts)
   3. Skill Practice Assessment: Videos and Exercises
   4. Performance
      1. Interview Speech/Learning Bias
      2. Policy Speech using Monroe’s Motivated Sequence
5. Unit Four - Theories of Persuasion
   1. Problem: What does the role of theory play in Persuasive Speaking?
   2. Theory Base
      1. Attitudes: Definition, Formation, and Measurement
      2. Attitude/Behavior Link
      3. Social Judgment Theory
      4. Consistency and Cognitive Dissonance Theory
      5. Self‐Perception Theory
      6. Theory of Reasoned Action
      7. Theory of Planned Behavior
      8. Elaboration Likelihood Model
   3. Skill Practice Assessment: Videos and Exercises
   4. Performance
      1. Sales Speech
      2. Analysis of an Ad paper
6. Unit Five - Persuasive Speaking; Persuasion Process
   1. Problem: How does a speaker prepare persuasive messages using a variety of models?
   2. Theory Base
      1. Source Factors
      2. Audience Analysis
      3. Message Factors: Content and Style
      4. Message Factors: Tactics and Strategies
      5. Receiver and Channel Factors
      6. Ethics
      7. Logical Reasoning and Argument
      8. General Purpose, Specific Purpose, and Central Idea
      9. Research Skills Review
      10. Documentation Review
      11. Preparation Outline, Speaking Outline
      12. Significance, Inherency, Criteria Checklist, Plan and Planks
      13. Advantage, Solvency
      14. Forms of Support
      15. Connectives‐Transitions and Signposts
   3. Skill Practice Assessment: Videos and Exercises
   4. Performance
      1. Sympathetic Audience Speech
      2. Hostile Audience Speech
      3. Impromptu Speech
      4. Speech Criticism paper (Overview of Persuasive Campaign or Movement)
      5. Rhetorical Criticism paper
      6. Negotiation Exercises