Dec 01, 2023  
College Catalog 2023-2024 
College Catalog 2023-2024
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SPCH 1460 - Introduction to Broadcasting

Credit Hours: 3.00

Prerequisites: None

Explores the development of broadcasting. Familiarizes and gives practical experience in the use of broadcasting and recording equipment through the production process. Portfolio development projects included.

Billable Contact Hours: 3

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Transfer Possibilities
Michigan Transfer Network (MiTransfer) - Utilize this website to easily search how your credits transfer to colleges and universities.
Outcome 1:
Upon completion of this course, students will be able to perform various broadcasting techniques.


  1. Perform fundamental lessons in broadcasting in front of a television camera.
  2. Perform fundamental lessons in broadcasting using audio equipment designed for radio.
  3. Perform fundamental lessons in acting and scene production.

Outcome 2: Upon completion of this course, students will be able to create broadcasts.


  1. Function with the broadcast media that will be used in the area of telecommunication arts (radio‐TV‐film).
  2. Write media.
  3. Work with audio tape equipment.
  4. Editing with video equipment.

Outcome 3: Upon completion of this course, students will be able to analytically examine important historical broadcast events and various media programming.


  1. Critically discuss programming on radio and television.
  2. List the important historical social implications of radio and television, and propose reasons and defend them concerning the growth of the telecommunication art industry.
  3. List the major government regulations that control the broadcasters.

Outcome 4: Upon completion of this course, students will be able to present and produce an entire program.


  1. Produce an entire radio or television program from beginning to end using the methods of Pre‐Production, Production, and Post‐Production.
  2. Present a complete radio or television presentation and production.

  • Communication: The graduate can communicate effectively for the intended purpose and audience.
  • Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
  • Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
  • Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
  • Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
  • Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.
CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES

  1. Assessments Theory of Group Work
    1. Forming, Norming, Storming, Performing Model
    2. Formation of Cooperative Learning Groups
  2. Unit One - Critically Analyzing Broadcasting and Principles
    1. Problem(s): What is Broadcasting? What are the Rules?
    2. Theory Base
      1. Key Terms and Principles
      2. Communication
      3. History of Radio and Television
      4. Regulations
    3. Skill Practice Assessment
    4. Performance
  3. Unit Two - Learning Broadcasting Skills
    1. Problem: What are the most important skills?
    2. Theory Base
      1. Communicating Verbally
      2. Communicating Nonverbally
      3. Eye Contact
      4. Script Reading
      5. Presentation in Front of the Camera
      6. Presentation in an Audio Studio Setting
    3. Skill Practice Assessment
    4. Performance
  4. Unit Three - Applying Broadcasting Skills to Mass Communication Settings
    1. Problem(s): What are the means of communicating?
    2. Theory Base
      1. Understanding Television Production equipment
      2. Understanding Radio equipment
      3. Developing Editing Skills
      4. Developing Writing Skills
    3. Skill Practice Assessment
    4. Performance

Primary Faculty
McKenney, Janet
Secondary Faculty
Fox, Janice
Associate Dean
Ternullo, Annette
Pritchett, Marie

Primary Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088

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