Apr 14, 2024  
College Catalog 2023-2024 
College Catalog 2023-2024 [ARCHIVED CATALOG]

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MACA 2880 - Design for the Web 3

Credit Hours: 4.00

Prerequisites: MACA 1840 

(formerly MACA 2800)

This class will provide advanced training in the web page and the site building process. This course is structured to continue the foundation concepts achieved in MACA 1840 ‑ Design for the Web 2. The student will create an advanced design plan by applying a content strategy, based on the client analysis. This user‑centered design approach will be refined with a user experience analysis. Students will practice creating advanced websites aligned to current industry trends. The web industry and professional careers will be explored.

Billable Contact Hours: 6

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Transfer Possibilities
Michigan Transfer Network (MiTransfer) - Utilize this website to easily search how your credits transfer to colleges and universities.
Outcome 1: Upon completion of this course, the student will be able to apply critical thinking skills to industry products.


  1. Practice writing content models.
  2. Develop a client analysis.
  3. Asses the user’s needs.
  4. Practice planning that is supported by the content model, user needs and client analysis.

Outcome 2: Upon completion of this course, the student will develop an advanced design plan.


  1. Determine a purpose for the project.
  2. Create a content model based on the purpose.
  3. Create a hierarchy based on the content model.
  4. Identify the User’s needs inside the content model.
  5. Create a design informed by a complete plan that includes the business and user’s needs.

Outcome 3: Upon completion of this course, the students will create advanced websites aligned to current industry trends.


  1. Build graphics based the on content model.
  2. Use the tools needed to test and index site structure.
  3. Place and name graphics to promote SEO.
  4. Advanced compression of graphics.
  5. Refine and link web pages to promote ease of use.
  6. Advanced testing of a webpage and site

Outcome 4: Upon completion of this course, the student will practice testing advanced website products on a network.


  1. Practice professional version control.
  2. Identify, read, modify and write advanced web documents.
  3. Create advanced webpages and websites.
  4. Deliver a website on server network.

Outcome 5: Upon completion of this course, the student will employ professional work habits.


  1. Follow written and verbal instructions.
  2. Adhere to deadlines and participate in presentations and critique.
  3. Test projects, practice file management, upload files to a server, and prepare projects properly for presentation.
  4. Recognize professional work habits.

  • Communication: The graduate can communicate effectively for the intended purpose and audience.
  • Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
  • Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
  • Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
  • Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
  • Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.
CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Information Literacy: YES
Quantitative Reasoning: YES
Scientific Literacy: YES

Project 1. Create a content strategy report.

  1. Research website purpose and message?
  2. What does the business need?
  3. What are the competitors doing?
  4. What is the business’ value proposition?
  5. What do users need?
  6. Build Content models aligned with Client analysis.

Project 2. Use of design communications and prototyping tools.

  1. Create design documents and prototypes.
  2. Use advanced design workflow process.

Project 3. Explore Industry and Professional Careers.

  1. Identify web skills and areas of interest.
  2. Identify professional careers in web industry.
  3. Identify local companies and job possibilities.

Project 4. Build a website that is adaptive for use on multiple devices.

  1. Mid-term project utilizing mobile first approach.

Project 5. Design a web site using an advanced plan.

  1. Improve production, planning and refine workflow.
  2. Final project aligns with content model.
  3. Demonstrate professional work habits.

Project 6. Create a professional website

  1. Final project utilizing all skills learned.

Primary Faculty
Crumb, Michael
Secondary Faculty

Associate Dean
Jewett, Mark
Hutchison, Donald

Primary Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088

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