WHES 2096 - Ethics, Legal Issues & Marketing for Health & Wellness Coaching

Credit Hours: 3.00

Prerequisites: WHES 2094

Students will prepare to enter the market. Students will prepare assessments and contracts and train for standards, ethics, and legal issues within the coaching arena. The student will prepare for marketing strategies including the use of digital tools, referral strategies, and support for the coach with NBHWC and NWI. The student will continue to refine and master skills through practice with peers.

Billable Contact Hours: 3

When Offered: Winter semester only

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Transfer Possibilities
Michigan Transfer Network (MiTransfer) - Utilize this website to easily search how your credits transfer to colleges and universities.

OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of this course, the student will be able to summarize the ethical codes and scope of practice of the International Coaching Federation (ICF) and National Board for Health and Wellness Coaching (NBHWC).

Objectives:

Discuss each part of the NBHWC Code of Ethics.
Discriminate between ethical and unethical behavior in coaching situations.
Identify the possible legal issues that can occur in the health and wellness coaching environment.

Outcome 2: Upon completion of this course, the student will be able to develop social media and marketing strategies.

Objectives:

Identify the components for a new coaching business.
Examine a variety of social media sources used as marketing platforms.
Examine a variety of website building resources as part of marketing strategies.
Create a marketing strategy using social media and/or a website for their coaching business.

Outcome 3: Upon completion of this course, the student will be able to continue constructing a health and wellness coaching portfolio.

Objectives:

Create a coaching contract for practice sessions.
Develop an initial business plan for their business.
Develop a marketing strategy for their business.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
COURSE CONTENT OUTLINE
Week 1:

Introduction: Standards and Ethics

Week 2:

Legal Issues

Week 3:

Intake screening forms and contracts for practice coaching and coaching.

Week 4:

Marketing: Social media

Week 5:

Marketing: Social media

Week 6:

Marketing: Websites

Week 7:

NBHWC and NWI Information and websites.

Week 8:

Wrap up: Portfolio Notebook

Primary Faculty
Allor, Tina
Secondary Faculty
Bondurant, Paul
Associate Dean
Primeau, Paula
Dean
Mirijanian, Narine

Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088