Mar 28, 2024  
College Catalog 2022-2023 
    
College Catalog 2022-2023 [ARCHIVED CATALOG]

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BUSN 2100 - International Business

Credit Hours: 3.00


Prerequisites: None

An overview of international business designed to provide a global perspective on international trade. Focuses on the current international business environment, growth strategies, management issues, marketing strategies, economic and monetary issues, and regional economic integration.

Billable Contact Hours: 3

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Transfer Possibilities
Michigan Transfer Network (MiTransfer) - Utilize this website to easily search how your credits transfer to colleges and universities.
OUTCOMES AND OBJECTIVES
Outcome 1: Upon successful completion of BUSN-2100, the student will be able to identify the areas that make managing an international business more complex and uncertain than managing a purely domestic business.

Objectives: Given an assignment(s) the learner will:

  1. Identify opportunities and impediments to US firms wanting to conduct international business, with a minimum proficiency of Level 3 on the discipline rubric.
  2. Discuss the effects of local regulations in foreign markets on a firm’s international competitiveness, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 2: Upon successful completion of BUSN-2100, the student will be able to explain the impact of international organizations on world trade.

Objectives: Given an assignment(s) the learner will:

  1. Describe the different levels of economic integration and identify the advantages, disadvantages, and strategies of doing business with countries that are members of trading blocs, with a minimum proficiency of Level 3 on the discipline rubric.
  2. Describe the role of the International Monetary Fund, the World Bank, the World Trade Organization and other important international organizations, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 3: Upon successful completion of BUSN-2100, the student will be able to define and use the terminology that is common in international business.

Objectives:

  1. Given a variety of assignments throughout the course, the learner will effectively use terminology common in international business, with a minimum proficiency of Level 3 on the discipline rubric.
  2. Given assignments, such as weekly quizzes, in which vocabulary is accented, the learner will demonstrate mastery of the vocabulary, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 4: Upon successful completion of BUSN-2100, the student will be able to demonstrate an understanding of the reasons why and how firms enter international markets.

Objectives: Given an assignment(s) the learner will:

  1. Demonstrate knowledge of the various forms of entry strategies used by firms to initiate international business activity, with a minimum proficiency of Level 3 on the discipline rubric.
  2. Discuss why US businesses must conduct business from a global perspective, with a minimum proficiency of Level 3 on the discipline rubric.

Outcome 5: Upon successful completion of BUSN-2100, the student will be able to demonstrate knowledge of basic export and import practices.

Objectives: Given an assignment(s) the learner will:

  1. Prepare/describe the principle documents needed to import/export a typical product, with a minimum proficiency of Level 3 on the discipline rubric.
  2. Investigate an export market for viability, with a minimum proficiency of Level 3 on the discipline rubric.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Global Literacy: YES
Information Literacy: YES
COURSE CONTENT OUTLINE
 

  1. Background for starting international operations
    1. Rise of global linkages
    2. Trade restrictions for US firms
  2. Theories of international trade and investment
  3. International organizations
    1. Role of International Monetary Fund, World Bank, and World Trade Organization
    2. Economic integration
  4. International financial markets
    1. Exchange rates
    2. Exchange rate variations
  5. Politics and laws
    1. Domestic rules and regulations
    2. International law in the conduct of international business
  6. Role of culture in international business
  7. Starting international operations
    1. Entry strategies
    2. Export trading companies
  8. Physical forces that affect international decisions
  9. International marketing
    1. Market research in foreign countries
    2. Marketing mix standardization or adaptation
    3. Channel members
  10. International human resource management
  11. Countertrade
  12. Export and import practices and procedures
    1. Terms of sale
    2. Documents
    3. Financing transactions
    4. Intermediaries

Primary Faculty
Greek, Patrick
Secondary Faculty
James, Robert
Associate Dean
Johnson, Elise
Dean
Balsamo, Michael



Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088



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