MACA 2180 - Concept Illustration

Credit Hours: 4.00

Prerequisites: MACA 1040 and MACA 1200

MACA 2180 combines traditional and digital media in today’s illustration market. Focusing on “telling the story” in a multimedia environment, students learn to seamlessly integrate traditional painted or drawn illustration elements with photography, type, scanned textures, and Photoshop effect elements to create a print or web-ready image.

Contact Hours: 6

South Campus

OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of the course, students will be able to carry through a professional illustration assignment, from concept to completion.

Objectives:

Conceptualize visual ideas.
Create thumbnails.
Illustrate a rough layout.
Produce color comps.
Render a final product.

Outcome 2: Upon completion of the course, students will be able to utilize a number of media, both traditional and digital, to create professional illustrations.

Objectives: Students will perform using mixed media, including

Pencil sketching.
Monotone sketching.
Acrylic painting.
PhotoShop.
Illustrator.
Recognizing RGB verses CMYK working environments regarding color handling and output.

Outcome 3: Upon completion of the course, students will be able to problem solve a visual concept and execute a project designed to satisfy a prospective client.

Objectives:

Exhibit professional speech and behavior.
Provide multiple solutions.
Produce a finished product within designated timelines.
In delivering criticism of other’s work, be considerate and focus the discussion on items over which the person has control. Respond non-defensively to criticism of one’s own work received from others.
Work cooperatively in a group.
Revise preliminary drawing concepts based upon client feedback.
Successfully prepare artwork for print or web and create a printed presentation for the class.

COMMON DEGREE OUTCOMES
(Bulleted outcomes apply to the course)

1. The graduate can integrate the knowledge and technological skills necessary to be a successful learner.

2. The graduate can demonstrate how to think competently.

3. The graduate can demonstrate how to employ mathematical knowledge.

4. The graduate can demonstrate how to communicate competently.

The graduate is sensitive to issues relating to a diverse, global society.

COURSE CONTENT OUTLINE
Week Topic

Project #1 Problem Solve
Project #1 Design
Project #1 Client changes
Project #1 Execute
Project #2 Problem Solve
Project #2 Design
Project #2 Client changes
Project #2 Execute
Project #3 Problem Solve
Project #3 Design
Project #3 Client changes
Project #3 Execute
Project #4 Problem Solve
Project #4 Design
Project #4 Client changes
Project #4 Execute

Primary Faculty
Busch, Matthew S
Secondary Faculty

Associate Dean
Hinrichsen, Timothy
Dean
Hutchison, Donald

Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088