BCOM 2050 - Business Communications

Credit Hours: 4.00

Prerequisites: None

BCOM 2050 focuses on developing both written and verbal communication skills required in business and industry. Students conduct primary and secondary research, analyze the results, compile findings, and compose a formal business report. They also develop effective verbal and nonverbal communication skills, understand team dynamics, and enhance presentation skills. Students create an employment package using current strategies as well as formulate a variety of business messages using the latest social media technologies.

Contact Hours: 4

OUTCOMES AND OBJECTIVES
Outcomes: Upon completion of this course, students will be able to:

Demonstrate presentation skills.
Prepare effective business messages for culturally diverse audiences.
Conduct research.
Create an employment package and demonstrate knowledge of interview techniques.

Objectives: The primary objective of the course is to develop the ability to communicate effectively both verbally and nonverbally in the business world by written, oral, and visual methods. Specifically, the student will be able to:

Listen “actively” to speakers using verbal and nonverbal feedback.
Make brief individual and team oral presentations.
Compose considerate, clear, correct, and concise business letters and memoranda properly organized according to anticipated reader reaction to the message.
Read, interpret, and prepare graphic communications such as pie, bar, and line graphs.
Individually research, compile, and prepare a graphically illustrated formal business report based on primary and secondary data including all formal parts and all documentation, thus demonstrating individual ability to consider various alternatives, make a decision, plan, organize, establish short- and long-range goals, follow through with a plan, evaluate, revise, and meet a long-range project deadline.
Speak for a minimum of five minutes and a maximum of ten minutes about highlights of the individual business research project using an audio or visual aid appropriately and effectively.
Prepare a clear and concise resume, an effective letter of application, a list of appropriate references, and other related employment letters; demonstrate understanding of interviewing techniques.
Communicate awareness of differing practices and values in international and intercultural business communication.
Demonstrate comprehension of business communication principles by 70 percent achievement on written examinations.

COMMON DEGREE OUTCOMES
(Bulleted outcomes apply to course)

1. The graduate can integrate the knowledge and technological skills necessary to be a successful learner.

2. The graduate can demonstrate how to think competently.

3. The graduate can demonstrate how to employ mathematical knowledge.

4. The graduate can demonstrate how to communicate competently.

5. The graduate is sensitive to issues relating to a diverse, global society.

COURSE CONTENT OUTLINE

Foundations of Business Communication
Business Correspondence
Oral Business Communications
Business Graphics
Business Research and Reports
Business Employment
International/Intercultural Communication
Diversity in the Workplace
Communicating in Teams, Listening, Nonverbal Communication, and Business Etiquette Skills

Primary Faculty
Gerber, Randall
Secondary Faculty

Associate Dean
Evans-Mach, Patrick
Dean
Corba, David

Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088