Oct 03, 2024  
College Catalog 2018-2019 
    
College Catalog 2018-2019 [ARCHIVED CATALOG]

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MKTG 2300 - Marketing Strategies

3.00 Credit Hours
Prerequisites: MKTG 1010  

This course will utilize market data and information to make business decisions.  Students will integrate concepts from all areas of marketing to make business decisions and use information to develop and analyze marketing plans.  Students utilize a computer simulated case study to practice using information to make strategic marketing decisions and analyze results.

(3 contact hrs)

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