Mar 30, 2023  
College Catalog 2018-2019 
    
College Catalog 2018-2019 [ARCHIVED CATALOG]

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MKTG 1020 - Dynamics of Retailing

3.00 Credit Hours
Prerequisites: MKTG 1010 

This course provides students with a comprehensive view of the changing world of retailing. The elements of retail management covered include inventory control, markup and pricing, merchandising, retail promotion, human resource management, store location, design and layout, legal and ethical issues, and information systems.

(3 contact hrs)

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