ITWP 1350 - SEO (Search Engine Optimization) For the Web

This course is designed to teach participants current Search Engine Optimization concepts and website techniques to obtain the most favorable search engine positions possible. Course topics include identifying appropriate keywords for optimization, designing a search-engine-friendly website, onsite factors that influence search engine results, link-building strategies, using analytics to refine search results, and web copywriting. This course will also provide a brief overview of pay-per-click advertising and how various new media are used to promote a website and examine common industry tools for analyzing websites and improving search results. (3 contact hrs)

Credit Hours: 3.00
Course Start Date: 8/1/2011
Course End Date: 5/24/2012