May 04, 2024  
College Catalog 2016-2017 
    
College Catalog 2016-2017 [ARCHIVED CATALOG]

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MKTG 2080 - Marketing Research

3.00 Credit Hours
Prerequisites: MKTG 1010 

MKTG‑2080 provides students with an understanding of how to use marketing research to make business decisions. It emphasizes how to determine what information is needed and how to use market research as a tool in decision making.

(3 contact hrs)

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