Jan 23, 2022  
College Catalog 2021-2022 
    
College Catalog 2021-2022
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BUSN 1240 - Corporate Entrepreneurship

Credit Hours: 3.00


Prerequisites: None

BUSN 1240 focuses on the importance of innovation and developing an environment of entrepreneurship within a corporation and business. Emphasis is placed on the climate and culture of an entrepreneurial organization, strategies for creating new business ventures, and strategies for transforming firms toward a more entrepreneurially focused organization.

Billable Contact Hours: 3

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OUTCOMES AND OBJECTIVES
Outcome 1: Upon successful completion of the course, the student will be able to describe how corporations use corporate entrepreneurship to enhance the abilities of their employees in order to increase corporate success through the creation of new business ventures.

Objectives:

  1. Given various assignments, the learner will apply the entrepreneurial process to the operations of a department or functional area within an established organization, with a minimum Level of 3 on the discipline rubric.
  2. Given various assignments, the learner will formulate corporate objectives and strategies that support entrepreneurial performance, with a minimum Level of 3 on the discipline rubric.
  3. Given various assignments, the learner will identify creative ways to overcome obstacles to entrepreneurship in conventional companies, with a minimum Level of 3 on the discipline rubric.
  4. Given various assignments, the learner will explain how to lead innovation within a business organization.

Outcome 2: Upon successful completion of the course, the student will be able to recognize the critical elements involved with the corporate entrepreneurship framework.

Objectives:

  1. Given various assignments, the learner will identify the building blocks of corporate entrepreneurship/intrapreneurship, with a minimum Level of 3 on the discipline rubric.
  2. Given various assignments, the learner will assess the environment within a company in terms of how it supports innovation and new business ventures, with a minimum Level of 3 on the discipline rubric.

Outcome 3: Upon successful completion of the course, the student will be able to describe how business leaders can transform companies through the corporate entrepreneurial process.

Objectives:

  1. Given various assignments, the learner will analyze the characteristics of entrepreneurial leadership, with a minimum Level of 3 on the discipline rubric.
  2. Given various assignments, the learner will evaluate the process of creativity in order to assure product and service innovation, with a minimum Level of 3 on the discipline rubric.
  3. Given various assignments, the learner will identify the characteristics of a learning organization, with a minimum Level of 3 on the discipline rubric.
  4. Given various assignments, the learner will determine the role of strategic management and corporate strategy as it relates to the development and identification of business opportunities, with a minimum Level of 3 on the discipline rubric

Outcome 4: Upon successful completion of the course, the student will be able to describe the process for evaluating and assessing entrepreneurial performance and activity within the framework of a corporation and small business.

Objectives:

  1. Given various assignments, the learner will assess the performance and success of entrepreneurial projects, with a minimum Level of 3 on the discipline rubric.
  2. Given various assignments, the learner will develop a corporate venture plan, with a minimum Level of 3 on the discipline rubric.
  3. Given various assignments, the leaner will describe the concept of profit pools, with a minimum Level of 3 on the discipline rubric.

COMMON DEGREE OUTCOMES (CDO)
• Communication: The graduate can communicate effectively for the intended purpose and audience.
• Critical Thinking: The graduate can make informed decisions after analyzing information or evidence related to the issue.
• Global Literacy: The graduate can analyze human behavior or experiences through cultural, social, political, or economic perspectives.
• Information Literacy: The graduate can responsibly use information gathered from a variety of formats in order to complete a task.
• Quantitative Reasoning: The graduate can apply quantitative methods or evidence to solve problems or make judgments.
• Scientific Literacy: The graduate can produce or interpret scientific information presented in a variety of formats.

CDO marked YES apply to this course:
Communication: YES
Critical Thinking: YES
Information Literacy: YES
COURSE CONTENT OUTLINE

  1. The Entrepreneurial Imperative
    1. Turbulent Environments and the Embattled Corporation
    2. New Path to Sustainable Competitive Advantage
    3. The Organizational Life Cycle
  2. The Unique Nature of Corporate Entrepreneurship
    1. Where to Find Corporate Entrepreneurship within a Company
    2. Entrepreneurial Realities: Understanding the Process
    3. General Frameworks for Understanding Corporate Entrepreneurship
  3. Levels of Entrepreneurship in Organizations: Entrepreneurial Intensity
    1. Exploring the Dimensions of Entrepreneurship
    2. Applying the Entrepreneurial Grid to Organizations
  4. Forms of Corporate Entrepreneurship
    1. Corporate Venturing: Bringing New Businesses to the Corporation
    2. Strategic Entrepreneurship: Innovating in Pursuit of Competitive Advantages
  5. Creating The Entrepreneurial Organization
    1. Human Resources and the Entrepreneurial Organization
    2. Creativity Techniques and Creative Quality
    3. Critical Roles in Corporate Entrepreneurship
    4. Motivating Entrepreneurial Behavior
  6. Corporate Strategy and Entrepreneurship
    1. Managing Innovation
    2. Key Strategic Concepts: Entrepreneurship as the Driver
    3. Structures to Support New Product/Service Development Projects
  7. Developing an Entrepreneurial Culture
    1. Elements of an Entrepreneurial Culture
    2. Entrepreneurial Leadership
    3. Leading the Entrepreneurial Organization
  8. Assessing Entrepreneurial Performance
    1. Assessing Entrepreneurial Projects
    2. Discovery-Driven Planning
    3. Developing a Comprehensive Corporate Venture Plan

Primary Faculty
James, Robert
Secondary Faculty

Associate Dean
Johnson, Elise
Dean
Balsamo, Michael



Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088



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