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May 01, 2024
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SPCH 1460 - Introduction to Broadcasting Credit Hours: 3.00 Prerequisites: None
Explores the development of broadcasting. Familiarizes and gives practical experience in the use of broadcasting and recording equipment through the production process. Portfolio development projects included.
Location: South Campus
Contact Hours: 3 Billable Contact Hours: 3 OUTCOMES AND OBJECTIVES Outcome 1:
Upon completion of this course, students will be able to perform various broadcasting techniques.
Objectives:
- Perform fundamental lessons in broadcasting in front of a television camera.
- Perform fundamental lessons in broadcasting using audio equipment designed for radio.
- Perform fundamental lessons in acting and scene production.
Outcome 2: Upon completion of this course, students will be able to create broadcasts.
Objectives:
- Function with the broadcast media that will be used in the area of telecommunication arts (radio‐TV‐film).
- Write media.
- Work with audio tape equipment.
- Editing with video equipment.
Outcome 3: Upon completion of this course, students will be able to analytically examine important historical broadcast events and various media programming.
Objectives:
- Critically discuss programming on radio and television.
- List the important historical social implications of radio and television, and propose reasons and defend them concerning the growth of the telecommunication art industry.
- List the major government regulations that control the broadcasters.
Outcome 4: Upon completion of this course, students will be able to present and produce an entire program.
Objectives:
- Produce an entire radio or television program from beginning to end using the methods of Pre‐Production, Production, and Post‐Production.
- Present a complete radio or television presentation and production.
COMMON DEGREE OUTCOMES (Bulleted outcomes apply to course)
- 1. The graduate can integrate the knowledge and technological skills necessary to be a successful learner.
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- 2. The graduate can demonstrate how to think competently.
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- The graduate can demonstrate how to employ mathematical knowledge.
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- 4. The graduate can demonstrate how to communicate competently.
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- 5. The graduate is sensitive to issues relating to a diverse, global society.
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COURSE CONTENT OUTLINE TEACHING MODEL: THEORY, SKILL PRACTICE, SKILL PERFORMANCE
- Assessments Theory of Group Work
- Forming, Norming, Storming, Performing Model
- Formation of Cooperative Learning Groups
- Unit One - Critically Analyzing Broadcasting and Principles
- Problem(s): What is Broadcasting? What are the Rules?
- Theory Base
- Key Terms and Principles
- Communication
- History of Radio and Television
- Regulations
- Skill Practice Assessment
- Performance
- Unit Two - Learning Broadcasting Skills
- Problem: What are the most important skills?
- Theory Base
- Communicating Verbally
- Communicating Nonverbally
- Eye Contact
- Script Reading
- Presentation in Front of the Camera
- Presentation in an Audio Studio Setting
- Skill Practice Assessment
- Performance
- Unit Three - Applying Broadcasting Skills to Mass Communication Settings
- Problem(s): What are the means of communicating?
- Theory Base
- Understanding Television Production equipment
- Understanding Radio equipment
- Developing Editing Skills
- Developing Writing Skills
- Skill Practice Assessment
- Performance
- ASSESSMENTS
Primary Faculty McKenney, Janet Secondary Faculty Fox, Janice Associate Dean Ternullo, Annette Dean Pritchett, Marie
Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088
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