MGMT 1210 - Entrepreneurship & Small Business Management

Credit Hours: 3.00

Prerequisites: ACCT 1050 or ACCT 1070 or ACCT 1080; and MGMT 1010

Fundamental aspects of small business startup are explored including creativity, initial funding, organizing, marketing, and financially controlling a small business. Also covered are alternative methods of starting a business and legal forms. Students will develop a business plan.

Contact Hours: 3
Billable Contact Hours: 3

OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of this course, students will be able to explain the fundamental aspects of small business startup.

Objectives:

Describe the various types and sizes of small businesses.
List the ways that small businesses contribute to the US economy.
Identify the characteristics of successful entrepreneurs.

Outcome 2: Upon completion of this course, students will be able to refine a business concept into a startup opportunity.

Objectives:

Utilize the creative process to identify and differentiate among new business ideas.
Evaluate the benefits and drawbacks of startup through franchising and buyouts versus pure startups.
Define the major components of the business plan.

Outcome 3: Upon completion of this course, students will be able to successfully develop a business plan

Objectives

Research industry characteristics, conditions and trends
Identify a relevant target market
Develop a marketing strategy
Develop forecasted financial statements
Pitch the opportunity to the class upon completion.

COMMON DEGREE OUTCOMES
(Bulleted outcomes apply to the course)

1. The graduate can integrate the knowledge and technological skills necessary to be a successful learner.

2. The graduate can demonstrate how to think competently.

3. The graduate can demonstrate how to employ mathematical knowledge.

4. The graduate can demonstrate how to communicate competently.

The graduate is sensitive to issues relating to a diverse, global society.

COURSE CONTENT OUTLINE

Introduction to Small Business Management
1. The Entrepreneurial Life
2. Integrity, Ethics, and Social Responsibility
3. The Organizational Plan
Startup Planning
1. Starting a Small Business
2. Franchising and Buyouts
3. The Business Plan
Planning the Marketing Activities
1. The Marketing Plan
2. The Location Plan
3. Pricing and Credit Decisions
4. Promotional Planning
Planning the Startup’s Finances
1. Understanding a Firm’s Financial Statements
2. Forecasting Financial Requirements
3. A Firm’s Sources of Financing

Primary Faculty
McLean, Angela
Secondary Faculty
Balcom, Tanya
Associate Dean
Evans-Mach, Patrick
Dean
Balsamo, Michael

Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088