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Mar 28, 2024
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MACA 1155 - Design 2 Credit Hours: 4.00 Prerequisites: MACA 1025 and MACA 1055
(formerly MACA 1130)
Advertising for print, web and other communication forms. Application of a variety of media to assigned problems.
Contact Hours: 6 Billable Contact Hours: 6 OUTCOMES AND OBJECTIVES Outcome 1: Upon completion of this course, students will be able to create drawings and designs with accuracy.
Objectives:
- Create images with appropriate size relationships, angles, and negative space.
- Use methods to indicate type and graphics for advertising layouts.
- Use the elements and principles of design.
Outcome 2: Upon completion of this course, students will be able to discuss the role, ethics, and responsibility of advertising.
Objectives:
- Examine different aspects of advertising.
- Explore the roles within an advertising agency.
- Understand ethics in regards to advertising.
Outcome 3: Upon completion of this course, students will be able to produce advertising layouts for various mediums.
Objectives:
- Create brochures.
- Create booklets.
- Create flyers.
- Create direct mail advertisements.
- Create web advertisements.
- Create billboards.
Outcome 4: Upon completion of this course, students will be able to utilize the design process.
Objectives:
- Research topics.
- Create preliminary sketches.
- Create layouts.
- Modify design accordingly.
- Present work and get feedback.
COMMON DEGREE OUTCOMES (Bulleted outcomes apply to the course)
- 1. The graduate can integrate the knowledge and technological skills necessary to be a successful learner.
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- 2. The graduate can demonstrate how to think competently.
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- 3. The graduate can demonstrate how to employ mathematical knowledge.
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- 4. The graduate can demonstrate how to communicate competently.
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- 5. The graduate is sensitive to issues relating to a diverse, global society.
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COURSE CONTENT OUTLINE
- Introduction, grading, and terminology
- Advertising theory, practices and its role in society
- Study and identify a variety of type faces
- Study print and web advertising specifications
- Analysis of advertising, print, web, billboard, packaging and point of purchase advertising
- Major assignment - design layouts using type and graphics for print advertising
- Major assignment - design and create finish art for a billboard
- Major assignment - design and create finish art for a logo and identity system
- Major assignment - design and create finish art for a package design
- Major assignment - design and create finish art for point of purchase advertising
Primary Faculty Mellebrand, Kristine Secondary Faculty Sarcona, Shaun Associate Dean Hinrichsen, Timothy Dean Hutchison, Donald
Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088
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