Mar 28, 2024  
Official Course Syllabi 2020-2021 
    
Official Course Syllabi 2020-2021 [ARCHIVED CATALOG]

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MACA 1155 - Design 2

Credit Hours: 4.00


Prerequisites: MACA 1025 and MACA 1055

(formerly MACA 1130)

Advertising for print, web and other communication forms. Application of a variety of media to assigned problems.

Contact Hours: 6
Billable Contact Hours: 6
OUTCOMES AND OBJECTIVES
Outcome 1: Upon completion of this course, students will be able to create drawings and designs with accuracy.

Objectives:

  1. Create images with appropriate size relationships, angles, and negative space.
  2. Use methods to indicate type and graphics for advertising layouts.
  3. Use the elements and principles of design.

Outcome 2: Upon completion of this course, students will be able to discuss the role, ethics, and responsibility of advertising.

Objectives:

  1. Examine different aspects of advertising.
  2. Explore the roles within an advertising agency.
  3. Understand ethics in regards to advertising.

Outcome 3: Upon completion of this course, students will be able to produce advertising layouts for various mediums.

Objectives:

  1. Create brochures.
  2. Create booklets.
  3. Create flyers.
  4. Create direct mail advertisements.
  5. Create web advertisements.
  6. Create billboards.

Outcome 4: Upon completion of this course, students will be able to utilize the design process.

Objectives:

  1. Research topics.
  2. Create preliminary sketches.
  3. Create layouts.
  4. Modify design accordingly.
  5. Present work and get feedback.

COMMON DEGREE OUTCOMES
(Bulleted outcomes apply to the course)

  • 1. The graduate can integrate the knowledge and technological skills necessary to be a successful learner.
  • 2. The graduate can demonstrate how to think competently.
  • 3. The graduate can demonstrate how to employ mathematical knowledge.
  • 4. The graduate can demonstrate how to communicate competently.
  • 5. The graduate is sensitive to issues relating to a diverse, global society.

COURSE CONTENT OUTLINE
  1. Introduction, grading, and terminology
  2. Advertising theory, practices and its role in society
  3. Study and identify a variety of type faces
  4. Study print and web advertising specifications
  5. Analysis of advertising, print, web, billboard, packaging and point of purchase advertising
  6. Major assignment - design layouts using type and graphics for print advertising
  7. Major assignment - design and create finish art for a billboard
  8. Major assignment - design and create finish art for a logo and identity system
  9. Major assignment - design and create finish art for a package design
  10. Major assignment - design and create finish art for point of purchase advertising

Primary Faculty
Mellebrand, Kristine
Secondary Faculty
Sarcona, Shaun
Associate Dean
Hinrichsen, Timothy
Dean
Hutchison, Donald



Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088



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