ITWP 2600 - Web Commerce (E-Commerce) Credit Hours: 3.00 Prerequisites: ITWP 1000 and ITWP 1050
ITWP 2600 explores the business strategies and fundamental technologies used in electronic commerce. Participants produce a website using a development tool that includes website related activities and components necessary for a scalable web presence and e-commerce system. E-commerce site development, content management systems, technology and security, business, marketing, search engines, and legal issues will be examined.
Contact Hours: 3 Billable Contact Hours: 3 OUTCOMES AND OBJECTIVES Outcome 1: Upon completion of this course, students will be able to discuss electronic commerce, technology infrastructure, web revenue models, web marketing, social networking, various electronic commerce software applications, mobile commerce, security risks and payment systems.
Objectives: The student will:
- Given discussion forum activities, students utilize terms and research concepts to demonstrate their understanding of electronic commerce, technology infrastructure, web revenue models, web marketing, mobile commerce, search engines, social networking, various electronic commerce software applications, security risks and payment systems, with a minimum of 85% accuracy.
- Given case scenarios, students research and analyze various electronic commerce topics and assemble a brief report providing solutions to a given scenario with a minimum of 90% accuracy.
- Given a case study, students research and document current uses of advertising on the web with a minimum of 85% accuracy.
Outcome 2: Upon completion of this course, students will be able to evaluate web application development fundamentals.
Objectives: The student will:
- Given a case study, students develop a complete business case, focused on the use of a website, as part of an assigned project with a minimum of 90% accuracy.
- Given a development tool, students apply a template theme and construct a multi-page website that achieves the business case goals with a minimum of 90% accuracy.
- Given a development tool and established content, students modify components within a template theme using fundamental web programming techniques with a minimum of 90% accuracy.
- Given a development tool, students will apply various optimization techniques to a website with a minimum of 85% accuracy.
Outcome 3: Upon completion of this course, students will be able to produce a multi-page website using a development tool that includes website components necessary for a scalable web presence and e-commerce system.
Objectives: The student will:
- Given a set of criteria, students set up a domain for a content management system with a minimum of 90% accuracy.
- Given a set of criteria and basic content requirements, students produce a multi-page website using a content management system with a minimum of 90% accuracy.
- Given a set of criteria, students add and install plugins using a content management system tool with a minimum of 90% accuracy.
Outcome 4: Upon completion of this course, students will be able to develop interactive web pages and build dynamic, intelligent web-based applications.
Objectives: The student will:
- Given a set of criteria, students implement electronic payment capabilities, using an online payment solution, into an existing website with a minimum of 90% accuracy.
- Given a set of criteria, students implement shopping cart capabilities into an existing website with a minimum of 90% accuracy.
- Given an established set of criteria, students incorporate social media options into an existing website with a minimum of 90% accuracy.
COMMON DEGREE OUTCOMES (Bulleted outcomes apply to the course)
- 1. The graduate can integrate the knowledge and technological skills necessary to be a successful learner.
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- 2. The graduate can demonstrate how to think competently.
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3. The graduate can demonstrate how to employ mathematical knowledge.
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- 4. The graduate can demonstrate how to communicate competently.
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- 5. The graduate is sensitive to issues relating to a diverse, global society.
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COURSE CONTENT OUTLINE Unit 1 Introduction to Electronic Commerce
Unit 2 Technology Infrastructure: The Internet and the World Wide Web
Unit 3 Selling on the Web: Revenue Models and Building a Web Presence
- Content Management Systems
Unit 4 Marketing on the Web
Unit 5 Business-to-Business Activities
Unit 6 Social Networking, Mobile Commerce and Online Auctions
Unit 7 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Unit 8 Web Server Hardware and Software
Unit 9 Electronic Commerce Software
Unit 10 Electronic Commerce Security
Unit 11 Payment Systems for Electronic Commerce
Unit 12 Managing Electronic Commerce Implementations Primary Faculty Wanner, Jacqueline Secondary Faculty Associate Dean Johnson, Elise Dean Balsamo, Michael
Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088
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