SPCH 1600 - Radio Broadcasting Credit Hours: 4.00 (4 contact hrs) (replaces but does not equate to SPCH 1490) This course is designed to teach students the knowledge, values, sensitivity, and skills needed to work in the 21st century broadcasting industry with ethical and critical/creative thinking abilities. Developing, producing, and performing for commercial, dramatic, news and public affairs, sports, and global programming for use with the AM/FM, satellite radio, and podcasting on the Internet. Portfolio development projects included.
Prerequisites: Prerequisite: SPCH-1460
OUTCOMES AND OBJECTIVES Outcome 1: Upon completion of the course the student will analyze various programming focusing on Production, Programming, and Performance.
Objectives: The student will be able to:
- Explain the role of the producer.
- Understand basic radio format.
- Explain sound engineering.
- Explain basic function of the mixing/production console.
- Explain recorded program productions.
- Explain live productions.
- Explain the role of the on‐air personality/talent
- Explain the types of microphones and their different applications.
- Explain how to create and produce a remote production.
- Explain how to create special effects, develop and record productions using one or more channels with a computer.
Outcome 2: Upon completion of the course the student will explain the convergence of AM/FM radio to new forms of media.
Objectives: The student will be able to show the convergence and adaptation of AM/FM radio to:
- Satellite radio.
- Podcasting.
- Web Radio and other Internet uses.
- Expanding frontiers.
Outcome 3: Upon completion of the course the student will be able to create a written production plan for a variety of domestic and global radio program formats.
Objectives: The student will be able to:
- Systematize a schema for a production.
- Systematize a schema for a program.
- Systematize a schema for a performance.
Outcome 4: Upon completion of the course the student will create four productions using a podcasting format for their portfolios.
Objectives: The student will be able to produce, program, and perform:
- A commercial production.
- A drama and dramatic element radio production.
- A news production.
- A remote and sports production.
COMMON DEGREE OUTCOMES (Bulleted outcomes apply to course)
- 1. The graduate can integrate the knowledge and technological skills necessary to be a successful learner.
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- 2. The graduate can demonstrate how to think competently.
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- 3. The graduate can demonstrate how to employ mathematical knowledge.
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- 4. The graduate can demonstrate how to communicate competently.
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- 5. The graduate is sensitive to issues relating to a diverse, global society.
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COURSE CONTENT OUTLINE 1. Unit One - Basics of Radio
a. Problem(s): What are the basic elements of radio programming?
b. Theory Base
i. Key terms and principles
ii. Domestic and global audiences
iii. Measuring an audience
iv. Radio formats
v. Regulations
vi. Ethics
vii. Role of producer
viii. Role of the performer
ix. Role of sound engineer
x. Basic functions of mixing/production console
xi. Types and uses of microphones
xii. Recorded and live programming
xiii. Remote productions
xiv. Using the computer to edit, create special effects, and programming
c. Skill Practice Assessment
d. Performance
2. Unit Two - Convergence of AM/FM Radio with New Media
a. Problem(s): What are the commercial and personal uses of the new Media?
b. Theory Base
i. Historical view of AM/FM radio
ii. Satellite radio
iii. Podcasting
iv. Other Internet uses
v. Future?
c. Skill Practice Assessment
d. Performance
3. Unit Three - Production Planning
a. Problem(s): How does one produce, program, and perform various types of productions?
b. Theory Base
i. What is the process of production
ii. What is the process of programming
iii. What is the process of performing
c. Skill Practice Assessment
d. Performance
4. Unit Four - Podcast Portfolio Productions
a. Problem(s): How does one produce podcast productions for domestic and global audiences using various programming formats?
b. Theory Base
i. Explanation of the IVAN Project
ii. Commercial productions
iii. Drama and dramatic elements productions
iv. News productions
v. Remote and sports productions
c. Skill Practice Assessment
d. Performance Primary Faculty McKenney, Janet Secondary Faculty Fox, Janice Associate Dean
Official Course Syllabus - Macomb Community College, 14500 E 12 Mile Road, Warren, MI 48088
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