HTMT 2040 - Hospitality Marketing

3.00 Credit Hours

Prerequisites: MKTG 1010 and HTMT 1010

(replaces but does not equate to HTMT 1040)

This course is designed to provide students with a solid background of the principles and practices of marketing the services of the hospitality industry. Emphasizes the characteristics of marketing specifically to the hospitality industry, with applications leading to customer satisfaction and reviews methods of external and internal stimulation of sales. The course will include practical marketing exercises to both internal and external guests.

(3 contact hrs)

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