Apr 20, 2024  
College Catalog 2017-2018 
    
Catalog Navigation
  Catalog Home
  Academic Programs
  Course Descriptions
  Course Offerings
  Degree & Certificate Requirements
  About Macomb
  Academic Information
  Apply for Admission
  Assistance Directory
  Paying for College
  Student Resources Information
  University Center
  Transfer & Articulation
  Catalog User Guide
  My Favorites
HELP
College Catalog 2017-2018 [ARCHIVED CATALOG]

Add to Favorites (opens a new window)

ITWP 1400 - SEO (Search Engine Optimization) For the Web

4.00 Credit Hours
Prerequisites: ITWP 1000 

This course is designed to teach participants current Search Engine Optimization concepts and website techniques to obtain the most favorable search engine positions possible. Course topics include identifying appropriate keywords for optimization, designing a search‑engine‑friendly website, on/off page factors that influence search engine results, link‑building strategies, using analytics to refine search results, and web copywriting. This course will also provide an overview of pay‑per‑click advertising and how various new media are used to promote a website and examine common industry tools for analyzing websites and improving search results.

(4 contact hrs)

Click here for class offerings.


Add to Favorites (opens a new window)